1. About BIOFACH AMERICA LATINA - BIO BRAZIL FAIR
Francal Feiras and NürnbergMesse Brazil, two of the most important trade fair organizers in Brazil started their partnership in 2012 with the aim to add up efforts to generate business, provide the exchange of knowledge through international speakers and increase the visibility of the products and the Brazilian market in the world. Brazil is finally inserted into the international calendar of the main trade shows of the organic sector in the world. The last edition of the BIOFACH AMERICA LATINA-BIO BRAZIL FAIR were successfully presented by 117 exhibitors (20% increase) with 19,000 visitors during the four days of exhibition.
The next edition will take place in June 07 – 10, 2017 in São Paulo-Brazil at the Bienal do Ibirapuera!
Every company is invited to participate at the show and an accredited organic certification is required. During the show you will meet the major players and institutions in the domestic and international market to start your strategy.
2. IMPORT ORGANICS PRODUCTS INTO THE BRAZILIAN MARKET
Every company must be certified by a certification body approved by the Ministry of Agricultural, Livestock and Food Supply (MAPA) to sell organic products in the Brazilian market.
There is no equivalence agreement between the Brazilian regulation and any other foreign regulations.
It is mandatory the use of the SisOrg (Brazilian system of organic conformity assessment) label.
The conversion period for annual crops and pastures is 12 months and 18 months for perennial crops.
Inspection visit must be done every 12 months, but for cultures of several cycles per year or parallel production, it is required one visit per semester.
The certificate is normally valid for 12 months from the issuing date.
Compared to CEE/NOP regulations, a more strict pest control in transportation, processing and warehousing is required (compared to CEE/NOP regulations).
For any product imported, the importer, and the producer, are responsible to bring the product accordingly to the Brazilian Regulation requirements to sell it to national retailers.
Texts related to the Brazilian organic regulation are available online:
Ecocert and IBD
For further information, please contact:
a. FREIGHT FORWARDING / CUSTOMS CLEARING:
The import and clearance of products in Brazil is a time consuming process and therefore shipping of goods for the exhibition must be planned well in advance by the exhibitor.
Some kind of products need Import License BEFORE the shipment, so it is very important to start this process in ADVANCE.
3. PASSPORT AND VISA
Passports: Passports valid for at least 6 months from date of entry is required by all except nationals of Argentina, Chile, Paraguay and Uruguay arriving in Brazil directly from their own countries and holding a national identity card.
Visa: A valid visa is required by all except the following:
a)Nationals of EU countries for tourist stays of up to 90 days.
b)Nationals of Andorra, Bahamas, Barbados, Colombia, Costa Rica, Ecuador, Iceland, Liechtenstein, Monaco, Morocco, Norway, Peru, Philippines, San Marino, Slovenia, South Africa, Surinam, Switzerland, Trinidad & Tobago, Vatican City and Venezuela for tourist stays of up to 90 days. Invitation letter can be issued upon request. For obtaining the Visa you may contact the Brazil Embassy or Consulate in your respective country or simple talk to you travel agency. The following link indicates the Brazilian Embassy or Consulate located in your country:
4. MARKET INFORMATION
- Organics Brasil (www.organicsbrasil.org), a project developed by IPD and Apex-Brasil, estimates that the organic turnover in 2014 will rise by 35% to the equivalent of 900 million USD (2 billion BRL)
- The Brazilian organic food market is growing at enviable rates that go over 20% a year, according to records from the project organic Brazil until 2014. In 2015, the growth was 25% and should exceed 30% now.
- Some food sources that must increase organic revenues in 2016 are dairy and animal products, that have higher added value, the source reveals. However, even global consumption is still low, compared to general revenues in the food sector, it point out Ming Liu, executive coordinator of Organics Brasil says “It is important to know that there is a market that is growing steadily, and its structure will be determined by demand, production and product availability.”
- Estimates for 2016 confirm a growing trend in Brazil. The organic market around R$350 billion worldwide and R$2.5 billion in Brazil (0.71%) – about US$80 billion and US$600 million respectively. If Brazil’s growth forecast for organics is between 30% and 35% materializes, Brazilian revenues should exceed the R$3 billion mark this year – one third is related to exports.
- The Brazilian Market is booming and consumers are looking for new products and tendencies.
- Brazilians are crazy about diets, healthy products to lose weight, improve beauty and are becoming more aware about sustainable products, which means that organics have been quite successfully in the Brazilian market.
- There is a high demand for lactose free and gluten free products, products in natura (nuts, etc.), low carb products, cereals, biscuits, pastries and pastas, liquid food and paste food, teas.
- Use this opportunity and promote your products at an exclusive platform BIOFACH AMERICA LATINA - BIO BRAZIL FAIR 2017 is your place to be!
- Brazil has a recent organic Regulation 2011
- No signed regulatory equivalence agreement in International Trade
- Imported products have to comply with the Brazilian Regulation
- Limited Certification Body accredited by the MAPA
- Brazil has signed Equivalency Agreement of compliance evaluation system
- All important products need to have the organic seal label
- Initial conversation has been established with CEE in 2014
5. INFORMATION DURING THE TRADE SHOW
Brazil has one of the most significant biodiversities in the world, with its territorial extension divided into 6 natural biomes. Each biome establishes its own set of fauna, flora and soil, with specific social and cultural manifestations of its population, making this agricultural production something unique in the world.
Brazilians love to try new products, so if you are considering a takeout action make sure that you have enough products and make sure that you are saving those products for potential customers, otherwise it will be gone right on first day. Please note that on Friday and Saturday the trade show is also open to end user, so bear in mind that those days are very busy.
Any company which holds an international certification can attend to the fair and do business inside the fair.
Bringing together buyers and consumers, the fair offer analysis of product receptivity.
Exhibitors are allowed to sell their products to the visitors during the public trader show days.