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BIO BRAZIL FAIR _ BIOFACH LATIN AMERICA 2019 CONNECT ORGANIC PRODUCERS WITH NATIONAL AND INTERNATIONAL MARKETS

In its 15th edition, the fair reflects the constant field growth in Brazil and the search of consumers for a healthier life.

 

According to IFOAM (International Federation of the Organic Agriculture Movement), more than 180 countries produce organic products. Worldwide, 2.7 million of these producers occupy 58 million hectares (1.2% world's cultivable land) and generate revenue of about $ 90 billion per year. In Brazil, according to figures from the Brazilian Council for Organic and Sustainable Production (Organis), Brazilian market for organic products grew 20% in 2018, earned R$ 4 billion and is expected to continue growing double digit this year.

Such a steady growth is reflected in BIO BRAZIL FAIR | BIOFACH LATIN AMERICA – International Fair of Organic Products and Agroecology, the main business event of the field in Latin America. Together with the simultaneous fair NATURALTECH – Fair of Healthy Nutrition, Supplements, Natural Products and Health, 15th edition of the event, from June 5 to 8, in Anhembi, brings together 672 exhibitors, a 33% increase compared to 2018, in an area of 35 thousand m2.

Today BIO BRAZIL FAIR | BIOFACH LATIN AMERICA is the main launching and trend platform in the production and consumption of certified organic products such as fresh and processed foods, fashion, cosmetics and personal care, production and service. Fair is visited by thousands of buyers and professionals (nutritionist and nutrologist physicians, therapists, chefs and gastronome, producers and suppliers).

Opening every day to the public, who can taste and purchase products in small quantities directly from the producers, helps to spread the habits of a healthy life, encourages the consumption and collaborates in the development of the whole chain.

As a result of the entrepreneurial vision of Francal Feiras, which for 15 years has seen the potential of a consumer market worried about global sustainability, BIO BRAZIL FAIR | BIOFACH LATIN AMERICA attracts an increasing number of brands having as a differential the positioning in favor of sustainability.

International
BIO BRAZIL FAIR | BIOFACH LATIN AMERICA and NATURALTECH growth is also evident in the increase of international attendance. Over 30 companies from 13 countries – Germany, Austria, Chile, South Korea, Spain, Hungary, India, Italy, Japan, Mexico, Pakistan, Peru and Portugal – display their products and service to buyers and consumers visiting the fairs.

Two of these countries, Chile and Peru, will have their own pavilions in BIO BRAZIL FAIR | BIOFACH LATIN AMERICA. Moreover Chile, with 10 companies, is in the process of becoming one of Brazil's main commercial partners in organic products marketing.

In April of this year, the two countries put into effect an equivalence agreement of organic products in which one recognizes the certification issued by the other. In practice, Brazilian producers will no longer need to hire accredited certifiers in Chile to inspect the production units of that country, which will have lower costs; the same rule applies to Chilean producers.

 

The agreement is one of the main themes of the 15th Forum of Organic and Sustainable Production, when Organic Production coordinator of the Agriculture Defense Secretariat from Agriculture Ministry, Virgínia Lira, and a representative from the Chilean government discuss the topic (June 6 at 2:00 p.m.).

 

BIO BRAZIL FAIR | BIOFACH LATIN AMERICA and NATURALTECH also receive a delegation of buyers from Canada, Chile, United States and Peru, headed by ABBA – Brazilian Association of Exporters and Importers of Food Beverages and ABIMAP – Brazilian Association of Biscuits, Pasta and Industrialized Breads & Cakes Industries.

Business Roundtable
In addition to the businesses carried out at the stands, BIO BRAZIL FAIR | BIOFACH LATIN AMERICA and NATURALTECH promote Business Roundtables. There are 1,020 meetings pre-scheduled among 115 exhibiting companies and 34 buyers invited from eight states (Espírito Santo, Minas Gerais, Mato Grosso do Sul, Paraná, Rio de Janeiro, Rio Grande do Sul, Santa Catarina and São Paulo) and Federal District.

Meetings, scheduled to 5 and 6 from 9 a.m. to 1 p.m., take place outside the stands, in a reserved and exclusive place. With the initiative, exhibiting companies have the opportunity to show their products directly and personally to potential large clients, with real possibilities to consolidate businesses and open new markets.

In 2018, Roundtables yielded 399 meetings among 149 exhibiting companies and 19 buyers, with expectations of almost R$ 16 million in businesses for the next 12 months.

Subject
BIO BRAZIL FAIR | BIOFACH LATIN AMERICA offers a wide and varied programming to its visitors, with forums, workshops and lectures aiming to extend the experience of professionals and consumers with the sustainable universe.

15th International Forum on Organic and Sustainable Production: Representatives of national and international bodies and companies bring important topics to organic producers, entrepreneurs and investors, with the goal of expanding knowledge and expanding businesses in the organic field. June 5th and 6th at Arena Conhecimento.

Lectures AAO & Kairós: Promoted by AAO – Association of Organic Agriculture and Instituto Kairós, which main subject is "Organic for All", attended by representatives of bodies and renowned experts. Every day at Arena Conhecimento.

2nd Panel of Organic and Natural Cosmetics: It deals with the novelties, challenges and benefits of a market that does not stop growing and demystifies doubts about durability and quality of these products. It is aimed at shopkeepers, industries, consumers, makeup artists, beauticians, masseurs and therapists, with curatorship by Bioart and Francal Feiras. Days 6th and 7th at Arena Inspiração.

Forum Thinking Green: one of the main current forums for innovation in the sustainable and agricultural chain. On the agenda, subjects like startups, fintechs and social networks. Day 7th at Arena Conhecimento.

Greenveg: Representatives from companies focusing on health and sustainability shows several issues from the subject "Creative Economy and Innovation on the Organic and Sustainable Chain". Days 7th and 8th, at Arenas Vivência and Inspiração.

Exhibitors Lecture Cycle: An opportunity for shopkeepers and general public of the fair to get to know exhibitors' products in more detail through presentations and demonstrations. Every day at Arenas Vivência and Inspiração.

Special Lectures: Guests talk about healthy living, animal ethics, organic production and consumption, and e-commerce. Every day at Arena Conhecimento.

About Francal Feiras

Largest promoter of national capital for business events in the Country, Francal Feiras has accumulated five decades of experience in promoting fairs, acting in 16 large fields of the economy. An important platform of connection between industry and retail, each event has the purpose of fomenting and developing its respective market going far beyond the business achievement, with wide and varied offer of experience, knowledge, technology, networking and solutions for the retail. With this, Francal Feiras (www.francalfeiras.com.br) increases the relevance of its business events making them an indispensable reference for professionals working in each field.

Promotion/Organization: Francal Feiras
Collaboration: Nürnberg Messe
Official Support: ORGANIS – Brazilian Council for Organic and Sustainable Production; AAO - Organic Agriculture Association and International Euromonitor
More information for press:
Primeira Página | Assessoria de Comunicação e Eventos
Luiz Carlos Franco / Jota Silvestre
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June/2019